When Pranaa, a serene Ayurvedic retreat on the shores of Kilifi, Kenya, set out to evolve into a globally recognised wellness brand, BigBrandTheory was invited to lead its rebranding journey. The brief went beyond a visual refresh. It was about translating the 5,000-year-old wisdom of Ayurveda into a contemporary wellness identity that could feel calm, credible, and deeply human across cultures.
The new visual identity drew inspiration from the flow of the ocean, the rhythm of breath, and the idea of prana itself.
The logo became a symbol of balance, with soft, fluid curves expressing movement, mindfulness, and inner stillness. A palette of muted earth tones and oceanic blues rooted the brand in nature, while refined typography gave it a contemporary, premium finish.
Words that heal as much as they inspire
For Pranaa’s tone of voice, BBT created a language of stillness: poetic, purposeful, and human.
Words like heal, transform, and rejuvenate became central anchors across collaterals, the website, and guest communication. Each line was written to slow the reader down, making language an active part of the wellness experience.
From local sanctuary to global wellness brand
The new identity repositioned Pranaa as a distinctive wellness destination rooted in Ayurvedic authenticity and modern hospitality.
By blending spiritual depth with contemporary design, the rebrand helped Pranaa move beyond a retreat identity and emerge as a thoughtful, globally relevant wellness brand.
See All Work
