Re-energizing a futuristic drone start-up

As a brand partner of Garuda Aerospace, India's fastest growing and most
renowned Drone start-up, our objective was to re-energize it with a modern
and futuristic branding that is authentic and memorable.

Key Challenge:

Garuda Aerospace, one of the leading Drone-as-a-Service and technology companies in India recently had its Tweet liked by none other than 'Elon Musk' a like that led to a $1-M funding. A leap that led Garuda Aerospace to reconsider its stance and statement as a brand so as to reflect its potential and vast vision.

Making technology human-centric

BBT, crafted a branding ecosystem that started with a strategic understanding and mapping of the brand through our proprietary frameworks. And the strategy found an apt translation in a robust, modern and minimal refreshed brand identity and design universe. The new brand identity we call - The dimensions of a Drone. Inspired from the edgy make of a drone we reimagined the initial of Garuda, 'G'. And at the cornerstone of this new expression we built a branding and communication ecosystem that positions Garuda as the leading human-centric technology company that leverages Drones for Human progress.

"It is rare to find a partner that understands your busness outlook and vision and translates it into a design spectrum that impeccably reflects the true essence and soul we are made of. BBT captured us with absolute clarity and creativity. Our new logo is a matter of pride for us."

Agnishwar Prakash,

Founder & CEO Garuda Arospace

Amplifying for Impact and Tech-led India

Re-energizing the brand was just the first step to a comprehensive mission. We have been instrumental in the Kisan Drone Yatra that Garuda Aerospace undertook in association with Government of India, a unique initiative that was inaugurated by Honorable Prime Minister Shri Narendra Modi. Along with the digital presence, strong B2B strategy and collateral creation, BigBrandTheory crafted every brand element and communication.

We also created a series of communications sharing the huge announcement of having MS Dhoni as a strategic investor in Garuda Aerospace. We are thrilled to share this power-packed journey so far with a brand so promising.

Social Media

We created a comprehensive social media strategy that enabled the brand to represent its persona impactfully. A grid that brings together the nuances of design and brand dynamics seamlessly.

Thank You

Team BigBrandTheory expresses its immense gratitude to team Garuda for trusting us with their brand and their dream and for allowing us to put forth our creative best.