An Unparalleled Vision
for East Africa
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In partnership with Mantra Technologies, a leading figure in Uganda's Digital Transformation and Technology sector, we recognized its substantial influence in shaping the region's business landscape. With a shared commitment to driving impact and relevance, BBT embarked on a transformative corporate rebranding journey, aimed at enhancing Mantra Technologies' brand identity through a design-centric approach.
In partnership with Mantra Technologies, a leading figure in Uganda's Digital Transformation and Technology sector, we recognized its substantial influence in shaping the region's business landscape. With a shared commitment to driving impact and relevance, BBT embarked on a transformative corporate rebranding journey, aimed at enhancing Mantra Technologies' brand identity through a design-centric approach.
Discovering Insights for
Renewed Brand Essence
As guardians of brand identity, our approach began with a meticulous qualitative study aimed at capturing the prevailing perceptions surrounding Mantra Technologies. This was complemented by a thorough analysis of the leadership's vision and aspirations for the brand's future trajectory and fundamental values. These foundational insights served as the cornerstone for the transformation of Mantra's brand.
As guardians of brand identity, our approach began with a meticulous qualitative study aimed at capturing the prevailing perceptions surrounding Mantra Technologies. This was complemented by a thorough analysis of the leadership's vision and aspirations for the brand's future trajectory and fundamental values. These foundational insights served as the cornerstone for the transformation of Mantra's brand.
Pillars of Progress: Redefining
Mantra's Identity
In our exploration of Mantra's essence, we discerned three foundational pillars: innovation, collaboration, and excellence. These pillars not only epitomized Mantra's ongoing transformation but also served as the cornerstone for its vision of catalyzing Africa's digital revolution. Recognizing the powerful convergence of these elements, we embarked on a journey to reimagine Mantra's identity, with the letter 'M' emerging as a symbolic beacon representing the brand's ethos and its pivotal role in shaping Africa's digital future.
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old Logo
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new Logo
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“We at Mantra Technologies found the
perfect vision-sharing partner in BBT."

Suneet Sahai
Chairman & Managing Director
Mantra Technologies
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A Distinct Visual Identity
Aligned with the brand's strategic direction, we leveraged the pixel squares extracted from the logo as the cornerstone of our visual storytelling. Embracing a contemporary and geometric typography style, we ensured that every design element resonated with Mantra's core values, vision, and organizational structure.
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Unified 
Digital Branding
Our redefined brand identity was seamlessly implemented across social media, email, web forms, and all digital marketing materials. From cohesive visuals to consistent design elements, every touchpoint reflected Mantra's renewed essence, ensuring a unified and impactful digital presence.
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Sincere Appreciation
It has been an exhilarating journey collaborating with Uganda's leading digital transformation authority. The dedication, collaboration, and trust demonstrated by the Mantra team in our creative expertise were truly exceptional. We are immensely grateful for this opportunity and for their confidence in our ability to guide their brand forward.