Amplifying
3 decades of
global brand
leadership.
When the Leaders of Trend Micro decided for a brand refresh, they chose BBT to bring the new vision alive. An eventful delivery with 7000 Trenders around the globe witnessed the new refreshed energy and brand outlook. A partnership that reiterated their market dominance, amplifying their leadership position.
An inclusive and exciting journey of brand refresh
Corporate Marketing
The Brand
Amplifying 3 decades of leadership.
Trend Micro has been committed to the mission of making the world a safer place. The brand needed something new, something that would articulate the passion of its people, the brilliance of its solutions, and bring into spotlight its leadership truth in a unified, scalable and future-focused image.
We created a refreshed brand outlook that amplified 3 decades of Trend Micro’s leadership and also allowed it to narrate future contexts and story pegs that would foster stronger connections. An initiative that gave Trend Micro brand the impetus to be the Global giant it is.
A global, digitally anchored brand management.
We simplified the brand management avenue for Trend Micro by capturing and articulating the brand guideline and nuances into a digital platform that connects all important stakeholders to the growth of the brand and enables borderless collaboration
One unified digital space that connects 7000+ internal & external stakeholders across the globe. A safe and highly collaborative way to manage the brand and stay aligned.
The Campaigns
Audience empathetic campaigns
that deliver impactful narratives
We created audience empathetic campaigns that brought in focus the most important subject matter of the industry ‘Risk’ to the forefront. Accelerating You - the campaign narrative and designs communicated Cybersecurity as an enabler and reinforced the leadership stance of Trend Micro. Every solution and its core was expressed through unique imagery and visual treatments that were inspired from the audience they were addressing.
We delivered the messaging, storytelling, campaign visuals, videos and execution for global usage.
Visual Imagery
One T-Symbol. Infinite recreations: A unique visual storytelling
The Web
Dynamic website
A user empathetic web experience that is modern, simple & sleek. Trend Micro’s web experience was reimagined keeping in mind the audience, the varied personas that visit their high-performing website with a particular problem in mind. Focusing on persona challenges and thus embedding a solution journey, in very simple pointed, action oriented design elements ensured the new web is high on engagement.
Brand Guide
"An unforgettable journey of united efforts focused on one shared mission: to Accelerate Brand Trend Micro towards a new era of cybersecurity."
Pravin Shah
Founder & Chief Creative Officer, BigBrandTheory India