A Vision book designed as a conversation

Create a unique profile that captures the founders vision, elucidates the industry trends, unfolds the ever evolving modern consumer and the brand dynamics. The brief was to steer away from the vanilla collateral ideas of a profile and create a book that becomes a conversation and an immersive read.

Brand Book

Sophistication was the core to the entire experience. The profile book was created to emote the change, express the vision and share insights. Each page had an element of interaction and engagement which ensured a conversation with the reader and made the content tangible.

BBT Book

Paper techniques, textures, props were weaved intricately to make each page a unique experience. Content and design fused into being one element that string the reader into a seamless journey.

The vision book unlocked opportunities and started conversations for new business and projects. It became the anchor to the brand’s relaunch and a much appreciated collateral.

The Book of Now

With a book that focuses on the future, there was a brief to craft an engaging piece of art that would help all the receivers of the BigBrandTheory Launch packet a dose of mindfulness and help attune to zen. We created a mindfulness book, called the Book of Now. A book that gifted its receivers the ‘now’, a precious moment in small delightful ways. Each page is an illustrative delight. An experience that helped connect with an inner-child.

Thank you

We thank the amazing Team BBT for having put the creative best in translating the vision of a new start into an unforgettable experience.