When your work enables saving oceans and marine biodiversity. A brand creation project that expressed the vision of saving our oceans and marine life through an engaging design system.
Design for sustainability
Center for Sustainable Conservation Action and Protection of Ecosystems of the Seas (C-Scapes), an organization led by veteran Shri. Vivek Talwar. Commemorating Tata's 150 years of serving society through science and nation building, Tata Chemicals launched the C-SCAPES in 2018. The Centre is rooted in Tata’s core sustainability values, and is a natural extension of the Company’s sustainability initiative, Dharti Ko Arpan, which means dedicated to the earth.
C-SCAPES is anchored to the cause of conserving marine and coastal biodiversity, and accelerates the transition to sustainable and inclusive development across the nation. An organization that manded us to create this vision into a brand that becomes mainstream and attracts the required attention and participation. A brand that becomes a force to reckon with on marine life sustainability.
A unison of marine life & humans
Comprehending the vision of C-Scapes and absorbing its essence was a journey of depth. The visuals that sailed through our mind were that of the diverse, mysterious and ecologically crucial deep blue oceans. Inspired from the heart of the deep blue sea, transcending to be C-Scapes identity. We chose coral as the central element as it is a cause C-Scapes is actively involved in and Corals are the sustaining and catalyzing engine of marine life. Hence, we recreate the coral by incorporating marine species, human-figure, and ocean flora. An identity that became a visual story to the vision of C-Scapes.
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Thank You
We truly express our gratitude towards Mr.Vivek Talwar and Team C-Scapes for having trusted us with their commendable initiative and vision.