An annual industry-centric event hosted by Trend Micro, CLOUDSEC is an immersive 3-days experience. It is a conference where all the major cloud platforms, both attack and defense, research limitations of security features, the pros and cons of varied security strategies take the centre stage. CLOUDSEC is a purpose-built, persona-focused event that propels the entire industry in one direction, i.e. forward.
Exploring Future as a verb
CLOUDSEC 2022, was a call out to engage with the future as a verb. An invitation from the context of the present, to ‘FUTURE IT’. CLOUDSEC 2022, a marquee cybersecurity industry event hosted by Trend Micro - the Global Leader in Cybersecurity, looked at yet another edition with the aim to encourage every participant not just to ride the wave but create their own by comprehending the direction in which the trends and winds blow.
A year where all key strategic, and technological trends of the future will be explored, architected and paved for implementation in the context of cloud, cloud security, digital transformation and new realities. CLOUDSEC 2022 would prepare for the new world, for the future - today.
Comprehending Future as a phenomena through design
Inspired by the mystical phenomenon of - The Northern Lights, the CLOUDSEC 2022 design theme reflects the characteristics of the future and the nuanced evolution of the IT industry. Striking, abstract and modern. A design that infuses a sense of exploration, curiosity and wonderment.
The CLOUDSEC 2022 Colour palette extends itself to be a graphic element too. An open to interpretation and flexible anchor. A graphic element that is scalable and has limitless possibilities. Deploying Adobe Illustrator’s Mesh tool helps recreate multiple re-interpretations of the aurora concept. A tool that is used to create a spectrum through the explorations of color saturation. The exploration has been defined in a certain range to keep aesthetics intact. The idea is to play in the given range.
CLOUDSEC 2022
"Branding and designing CLOUDSEC third time in a row meant infusing it with new energy and pushing the bar on how the event will capture audiences' imagination. The team at BBT translated the years trends and contexts and our vision for CLOUDSEC 2022 into a stunning brand experience. Their extensive experience, strategic approach and attention to detail have delivered fantastic results for our business in all aspects of our marketing mix, including content strategy and communications."
Stani Papallo
Senior Marketing Director,
Trend Micro, Asia Pacific, Middle East and Africa
