An omnichannel brand founded on conscious choices.
DesiNutri envisioned to be a brand that commits to everyday health products that complete the consumers’ plate of food. A brand that comprehends, connects and impacts. We at BigBrandTheory delivered the vision.
Key Challenge:
Skandhanshi Agro Foods Pvt. Ltd. with a vision to resurrect the culture of millets and give modern nutrition a new meaning, sought to launch a brand that resonates with the continually evolving, health aware consumer. The challenge was to cut the clutter in an already crowded ‘health & nutrition’ market and bring back the lost culture and usage of millets.
Everyday health for Everyday India
We at BigBrandTheory translated this vision into a brand that made ‘everyday health’ and adoption of millets simple and authentic for ‘everyday India’. DesiNutri name is a ‘sangam’ of two words - Desi & Nutri - where the raw, pure, DESI spirit of Indian farms meets the conscious healthy choices of consumers - NUTRITION.
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A comprehensive
guideline.
The brand and its nuances were captured and entailed into a comprehensive guideline that enables an omnichannel brand to have a standardized representation.
Decision enabling packaging
Founded on the design principles of visibility, communication & persuasion. We created a distinct portfolio of 15-17 products across 3 varied sub-categories. Played a pivotal role in selection, collaboration and decision making of the packaging containers. Read More
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Thank You
We thank the DesiNutri team to have trusted us with their brand and to have allowed us to explore our creative best.