A mission oriented experience for
7000+ attendees
After a two years of pause owing to the pandemic Trend Micro planned its annual Sales Kick-off. The vision was to make SKO 2022 impactful, enriching and memorable. It was also an event where Trend Micro would unveil its refreshed Brand identity, a launch pad that defined the future ahead.
SKO 2022: Of Orlando, team spirit & refreshed outlook
We had the incredible opportunity to partner with Trend Micro, a global leader in cybersecurity, to bring SKO 2022 to life. We were to translate the high-energy, goal-orientedness and mission-like spirit into a plethora of touch-points, visual design, graphics, communications and experience. The inspiration anchors being Orlando the venue and the Brand refresh unveil.
Hello! City Beautiful
Orlando, a city that is powered by dreams, color and vibrant skies was the anchor for the theme for SKO 2022. We had to bring alive the city and truly make the attendees feel welcome and geared up for a great SKO.
I had the pleasure of working closely with BBT on our recent Sales Kick-off (SKO), which was the first major gathering of Trend Micro employees in three years, and one of the most important annual Trend Micro events as the kick off to the year. This year we had the added excitement of rolling out our refreshed Brand for which BBT was responsible. They carried the new branding into the SKO creatively, amplifying the excitement around a fresh new look! And despite the complexity of multiple creative elements, the challenge of diverse time zones and tight deadlines BBT was always available, always responsive and always came with a pleasant and positive outlook. A true partner.
Scott Perry
Vice President, Global Events and MarketingSites of City Beautiful become design integrals
We built the design details by borrowing from the breathtaking vistas of Orlando, the flamingo and the ferris wheels, the flora and the fauna were weaved together on backgrounds inspired from the bright colorful skies. These moods were then translated into event specific communications both digital and print became central to the entire event experience. Our team provided impeccable visual design, motion graphics, and event executions that set the stage for over 7000 stakeholders attending both in person and online. This event was sure to ignite a fire year of innovation and ambitious goals.
Thank You!
We thank team SKO and Trend Micro for considering us as their vision partners to give their coveted annual event a visual expression and design the experience. It was an honor to be a part of this project.
3Days
30Sessions
2000Attendees