Trend Micro as part of the brand refresh exercise and to activate the market, embarked on a mega 100+ multi-city ‘Risk to Resilience’ global roadshow to attract customers/prospects and seamlessly connect the offline efforts to an online experience. Each event in-country was designed to build up awareness and excitement for Trend One’s unified platform.
Trend Micro as part of the brand refresh exercise and to activate the market, embarked on a mega 100+ multi-city ‘Risk to Resilience’ global roadshow to attract customers/prospects and seamlessly connect the offline efforts to an online experience. Each event in-country was designed to build up awareness and excitement for Trend One’s unified platform.
"The Risk to Resilience World Tour was one of the most unique and first ever for Trend Micro. In the wake of Global Brand Refresh the most impactful and effective way to connect with prospects, contemporaries and collaborators was a global activation tour that focuses on the uprising of Risks and the need for resilience and puts in perspective the global leadership of Trend Micro.... BigBrandTheory proved as an able partner right from the strategic nuances, creative conceptualisation to the execution of this mammoth project. Their strong integration and knowledge share on Trend Micro as a brand led to an effortless evolution of the brand refresh and a strong activation property. I truly appreciate the design intelligence and strategic acumen the team brings on the table."
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Trend Micro, Asia Pacific, Middle East and Africa
Trend Micro, Asia Pacific, Middle East and Africa
We conceptualized the event, its visual identity and its core design language. This design DNA was then amplified with a bank of 121+ unique images for each city that was to host the Risk to Resilience roadshow, this became the foundation of the creative execution. We created city specific images that featured monumental landmarks interacting with the Trend Micro Logo Symbol to create local resonance.
The images were manifested into a plethora of digital and print communication assets. We created templates for easy global adoption. The design nuances were well integrated to the global brand refresh dynamics ensuring absolute brand consistency.
We conceptualized the event, its visual identity and its core design language. This design DNA was then amplified with a bank of 121+ unique images for each city that was to host the Risk to Resilience roadshow, this became the foundation of the creative execution. We created city specific images that featured monumental landmarks interacting with the Trend Micro Logo Symbol to create local resonance.
The images were manifested into a plethora of digital and print communication assets. We created templates for easy global adoption. The design nuances were well integrated to the global brand refresh dynamics ensuring absolute brand consistency.
