Onion, Tomato, Potato
Xpress: 300 Retail Store,
Singular Brand Experience
Onion, Tomato, Potato Xpress - OTP Xpress is an ambitious hybrid retail start-up, envisioned to create a hyperlocal e-tail and retail footprint that provides kitchen basics at affordable prices with the added advantage of doorstep delivery. It is a consumer-centric brand that has convenience, freshness and value as its core pillars.
Brand Challenge
In the times of pandemic to envision a city-wide hyperlocal retail, e-tail and delivery of essential commodities was a challenge that required prudent brand-creation and robust service experience. Amidst the restrictions Onion, Tomato, Potato Xpress aimed to be a brand that is safe, quick, value based and quality oriented.
“With BigBrandTheory, the uniqueness was to have a vision partner who are not only brand creation experts but also are business thinkers who know the role a brand plays business-wise. It was a pleasure to work with Team BBT.”
Team OTP
Omnichannel presence, singular brand experience.
We translated the omnichannel vision of OTP Xpress into a singular, seamless brand experience. The core promise of the brand stood out at every moment with the consumers. It’s where geolocation meets the necessities. It has a minimal, fresh twist. Inspired from the sensorial cues of freshness - bright colours and produce imagery, we crafted a visual identity that clearly communicates both, the product and its service. As a work of design, we recreated the ‘O’ of onion to look like a geolocation pin.
Digital First
A comprehensive app with a robust ecommerce back end formed a
seamless e-tail experience. Our UI/UX experts crafted a well-
researched and consumer-centric journey. The storefront spirit was
impeccably replicated in a virtual experience.
seamless e-tail experience. Our UI/UX experts crafted a well-
researched and consumer-centric journey. The storefront spirit was
impeccably replicated in a virtual experience.
Retail Experience
The brand's outlook of being modern and it’s soul of being local were the genesis of the retail design experience that was created. Our 5 Point agenda for the experience:
Modern India/Modern local
Relatable to multiple customer sections
Unique customer experience
Integration of visual merchandising with graphics
Happy and comfortable place
“OTP Xpress has been a project where not just a brand but a brand experience was delivered in a time-focused approach. In a timeline of 60 days business was up and running with a brand that was ready to accentuate it.”
Team OTP
OTP Xpress has been a project where not just a brand but a brand experience was delivered in a time-focused approach. In a timeline of 60 days a business was up and running with a brand that was ready to accentuate it.
Thank You!
A project so intensive and original wouldn't have been possible without the absolute support, trust and creative freedom provided by the team of Onion, Tomato, Potato Xpress.
AN AWARD WINNING CASE STUDY
Bagged the India's Best Design Communication Project 2021 by IBDA
