RSB: fifty-year engineering brand programme by BigBrandTheory

RSB · 

Fifty years of engineering, given a voice that could celebrate without softening.

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Fifty years of engineering, given a voice that could celebrate without softening.

TypeBrand system
MomentRestore
CategoryIndustrial, engineering
ScopeIdentity to environment
ClientRSB

RSB is an engineering brand programme built around fifty years of work. Figma grids include team, identity, environment and the golden-ratio idea. Copy is a holding structure until the export lands.

Disciplines
  • Identity
  • Gradient system
  • Environment
  • ID
  • Posters
  • Guidelines
The idea
Inspired from an ever-evolving golden ratio  · 
Fifty years in

What the machine shop taught us.

01

A milestone is not a rebrand

Placeholder lesson.

02

The ratio has to travel onto a badge

Placeholder lesson.

03

Celebrate without softening the work

Placeholder lesson.

04

The floor is the first audience

Placeholder lesson.

01 / 04
Client testimonial
Client quote to be confirmed.
To confirmRSB
Start a conversation →
(05) What changed

A fifty-year firm that can say it out loud.

A mark built to lastPlaceholder outcome.
Environment that holds the ratioPlaceholder outcome.
A celebration that still looks like engineeringPlaceholder outcome.

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A brand’s voice is the most potent catalyst for change.

Start a conversation →See the engagement model