RSB: fifty-year engineering brand programme by BigBrandTheory

RSB · 

Fifty years of engineering, given a voice that could celebrate without softening.

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Fifty years of engineering, given a voice that could celebrate without softening.

TypeBrand system
MomentRestore
CategoryIndustrial, engineering
ScopeIdentity to environment
ClientRSB

RSB is an engineering brand programme built around fifty years of work. Figma grids include team, identity, environment and the golden-ratio idea. Copy is a holding structure until the export lands.

Disciplines
  • Identity
  • Gradient system
  • Environment
  • ID
  • Posters
  • Guidelines
The idea
Inspired from an ever-evolving golden ratio  · 
01 / 04
Client testimonial
Client quote to be confirmed.
To confirmRSB
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(05) What changed

A fifty-year firm that can say it out loud.

A mark built to lastoutcome.
Environment that holds the ratiooutcome.
A celebration that still looks like engineeringoutcome.

More transformations.

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