Ncourage: social enterprise brand programme by BigBrandTheory

Women harvesting tea leaves on a hillside plantation, featured in Ncourage’s brand imagery.

A social enterprise that had to look like a brand people would choose.

A social enterprise that had to look like a brand people would choose.

TypeBrand system
MomentAccelerate
CategorySocial impact
ScopeIdentity to pack
ClientNcourage Social Enterprise Foundation

Ncourage Social Enterprise Foundation, an initiative of Tata Chemicals, builds livelihood through produce and craft.

Disciplines
  • Brand strategy
  • Identity
  • Packaging
  • Photography
  • Guidelines
Ncourage Social Enterprise Foundation logo mockup on a white outdoor wall with tree shadows.
The idea
Purpose, made visible  · 
Ncourage brand identity mockups showing a white tote bag with a green logo pattern and branded office reception.
Industrial worker wearing a yellow hard hat grinding metal, with sparks illuminating the workshop.
Man and woman examining wheat in a green field, featured in Ncourage’s rural livelihood imagery.
(05) What changed

A foundation brand that can stand on a shelf.

A visible purpose
A pack system
A language teams can use

More transformations.

See all 18 →
IgniteWomen in colourful saris working with traditional spinning wheels in the Chhattiskala case study.
ChhattisKala · Public and social

Branding Chhattiskala, an umbrella brand for a state’s makers.

IgniteHouse of Himalayas product display with packaged foods, honey, soap and a woven basket outside a mountain home.
House of Himalayas · Government, public brand

A state's hills, given one name the market could hold.

IgniteHilans brand symbol on a deep green background beside a close-up of carved wooden letterforms.
Hilans · Food, Himalayan produce

A hillside kitchen that had to hold its own on a city shelf.