Consumer & D2C.
Brands people choose with their hands and their hearts, often founder-led and built from zero. In this category the packaging is the brand, the shelf is the pitch, and you usually get one look.
From the proposition to the repeat purchase.
The same method as everywhere else, in this category’s order. Most consumer brands arrive at one of these six and stay for the rest.
What it is for, and who it is not for. Settled before anything gets designed.
Name, mark, colour and type, built to survive a three centimetre thumbnail and a crowded shelf.
Structure, graphics and range logic, made for the production line rather than the pitch.
The campaign, the film, and the first thousand people who have to care.
Marketplace, retail and social, each carrying the same brand at a different speed.
The part nobody budgets for. What brings them back, and what quietly loses them.
Consumer transformations.
All three started with nothing on a shelf. One of them is ours.
02A Himalayan brand from absolute zero.Pahadi StoryRead the transformation →Popcorn Passion03A snack brand built to be picked up.Popcorn PassionRead the transformation →What the leaders we work with say about the work.
