Augmont: gold brand programme by BigBrandTheory

Augmont logo over a close-up of a person wearing a delicate gold pendant necklace and mustard shirt.

Gold that had to feel like a brand, not a rate card.

Gold that had to feel like a brand, not a rate card.

TypeBrand system
MomentAccelerate
CategoryGold, financial products
ScopeIdentity to retail
ClientAugmont

Augmont is a gold brand programme.

Disciplines
  • Identity
  • Motion
  • Retail
  • Expo
  • Guidelines
Augmont storefront signage featuring raised gold lettering and the circular brand symbol within the wordmark.
Gold coin design featuring an engraved tiger portrait with decorative patterns.
Augmont gold coin packaging mockups with dark teal certificate cards, gold accents and “Gold for All” branding.
Augmont app listing displaying a dark teal icon with the circular gold brand symbol.
Augmont “Gold for All” billboard mockup featuring a smiling couple, gold jewellery and coins.
Close-up of a gold link necklace worn around a person’s neck, featured in Augmont’s brand imagery.
Augmont shopping bag mockup with white and gold panels, rope handles and the “Gold for All” tagline.
The idea
Gold with a system  · 
Three freestanding Augmont digital advertising displays featuring gold products, investment messaging and mobile purchasing.
(05) What changed

A gold brand that can hold a room.

A mark that movesoutcome.
Retail that matches the filmoutcome.
One language at expooutcome.

More transformations.

See all 18 →
RestorePhillipCapital campaign film still showing a dog on a beach with the message “Wealth. Across Chapters.”
Phillip Capital · Financial services

Repositioning a wealth business around generations, not returns.

RestoreTrend Micro campaign artwork showing a sprinter within the brand symbol against red and blue light trails.
Trend Micro · Technology

Transforming a $2bn global cybersecurity giant.

IgniteAmarja
Amarja · Residential real estate

Naming Amarja Hills, and holding it for fifteen years.