UG NOVA: Unicorn Global residential brand by BigBrandTheory

UG NOVA ·
A residential brand that had to feel lived in before anyone moved in.
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UG NOVA is a Unicorn Global residential programme. Figma still carries leftover Pranaa subcopy on the hero. Structure and image grids are in. Final line and export come next.
Disciplines
- Naming support
- Identity
- Launch campaign
- Film
- Environment


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The idea
A life, not a stage of one ·
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(05) What
changed
A project that reads as a place.
A name the market can holdoutcome.
A launch systemoutcome.
A room that convincesoutcome.






