Prime Marina by Prime Group and Melwa: brand creation and launch for Port City Colombo's only marina-front address
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Prime Group has spent three decades building the residential market in Sri Lanka. Melwa is one of the country's most trusted conglomerates. Together they took the last marina-front plot in Port City Colombo, the precinct that occupies one percent of the city's land and none of its substitutes.
The brief could have been another luxury tower with a better view. It was not written that way. Five hundred and fifty residences, designed by P&T Singapore, at the point where the marina, the waterfront bridge and the Indian Ocean meet. You can build another apartment. You cannot create another marina once the land is gone.
Disciplines
- Brand strategy
- Identity system
- Launch campaign
- Film
- Sales suite
- Partnership lockup
- Print and invitation
- Environmental branding
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The idea
The address above the ocean ·
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Client testimonial
We have done two projects with BBT. Both have been really successful.
(05) What
changed
From a plot to an address the market already knew how to say.
300+ reservationsA 550-unit marina-front launch drew more than three hundred reservations, on a plot that cannot be remade once it is sold.
A global marina-front positionThe brand reads as an address above the ocean rather than as another Port City tower, which is the only argument this location actually has.
The second Prime Group briefAfter YOLO, Prime Group came back for a completely different buyer. That is the developer deciding the first system held.
