House of Himalayas: state brand programme with PwC India by BigBrandTheory

House of Himalayas product display with packaged foods, honey, soap and a woven basket outside a mountain home.
House of Himalayas · 

A state's brand, built with PwC India.

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A state's hills, given one name the market could hold.

TypeUmbrella brand creation
MomentIgnite
CategoryGovernment, public brand
ScopeName to rollout
AlliancePwC India

House of Himalayas is a government-backed state brand programme delivered with PwC India.

Disciplines
  • Brand strategy
  • Naming
  • Identity
  • Key visual
  • Guidelines
  • Rollout
Sunrise over misty mountain ridges and pine forests in House of Himalayas brand imagery.
Brand visual depicting women harvesting tea leaves with woven baskets on a mountain plantation.
Turquoise river winding through terraced fields beneath snow-covered mountains in House of Himalayas brand imagery.
House of Himalayas logo variations and brand colour palette featuring teal, yellow, terracotta, red and violet.
The idea
The hills, under one roof  · 
House of Himalayas key visual combining its white H symbol with mountains, a river and portraits of women.
House of Himalayas packaging collection featuring rajma, barnyard millet, red rice, honey, cookies, soap and a woven basket.
House of Himalayas lavender soap packaging mockup in purple, displayed with lavender flowers against a mountain backdrop.
House of Himalayas rajma pouch in pink and red, displayed on kidney beans with a circular product window.
House of Himalayas Pahadi Honey jar with a golden-yellow label and black lid against a mountain backdrop.
Open teal House of Himalayas gift hamper displaying packaged products during a presentation.
House of Himalayas branded retail kiosk and wooden display cart with packaged products and illuminated signage.
House of Himalayas identity mockups on a canvas tote bag, cap, apron and mountain-themed roll-up banner.
House of Himalayas event stage with its white logo across three blue screens and an audience photographing the presentation.

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