House of Himalayas: state brand programme with PwC India by BigBrandTheory

House of Himalayas · 

A state's brand, built with PwC India.

(Scroll)

A state's hills, given one name the market could hold.

TypeUmbrella brand creation
MomentIgnite
CategoryGovernment, public brand
ScopeName to rollout
AlliancePwC India

House of Himalayas is a government-backed state brand programme delivered with PwC India. The Figma page is in. Copy here is a holding structure until the export and legal line are locked.

Disciplines
  • Brand strategy
  • Naming
  • Identity
  • Key visual
  • Guidelines
  • Rollout
The idea
The hills, under one roof  · 
A state is not a logo

What the hills taught us.

01

One name for many producers

Placeholder lesson.

02

Pride, never pity

Placeholder lesson.

03

A visual that survives districts

Placeholder lesson.

04

Hand it over or it stays in a deck

Placeholder lesson.

Client testimonial
Client quote to be confirmed.
To confirmHouse of Himalayas · PwC India
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(05) What changed

A state brand someone downstream can use.

One umbrella namePlaceholder outcome.
A key visual systemPlaceholder outcome.
A rollout the districts can holdPlaceholder outcome.

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