Prime 30: Prime Group residential brand programme by BigBrandTheory

Prime 30 · 

The thirtieth project still had to feel like the first argument.

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The thirtieth project still had to feel like the first argument.

TypeBrand refresh & communication
MomentAccelerate
CategoryResidential real estate
ScopeIdentity to environment
ClientPrime Group

Prime 30 is a Prime Group residential programme. Image grids follow the Figma frame. Copy is a holding structure so exports can drop in without a rebuild.

Disciplines
  • Brand refresh
  • Packaging
  • Communication
  • Environment
  • LED content
The idea
A number that still has to mean something  · 
Client testimonial
We have done two projects with BBT. Both have been really successful.
Sandamini PereraCo-Founder & Co-Chairperson · Prime Group
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(05) What changed

A numbered project with a position.

A refresh that holdsoutcome.
Environment that speaksoutcome.
A line the next tower can useoutcome.

More transformations.

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IgniteYOLO
YOLO · Prime Group · Real estate

A residence for a life, not a stage of it.

IgnitePrime Marina
Prime Marina · Residential real estate

The address above the ocean.

IgniteAmarja
Amarja · Residential real estate

A residential name that had to feel like an address, not a launch.